In 2001, a small group of farmers from the Forest of Bowland formed their own company to develop their own brand of milk, providing local milk from their farms to the customer.
Too often, milk is collected from many miles away before processing – even being imported from the continent – adding to the ‘Food Miles’ travelled and making it hard to trace where it comes from. The farmers felt that consumers today want to know where their milk is produced and would like to feel that it hasn’t contributed to climate change by travelling many miles from the dairy to their tables.
Bowland Fresh Milk is collected from specially selected farms every day in its own tanker for bottling at a dedicated local centre.
Because the farmers control the pasteurising and bottling part of the supply chain as well who they sell it to, they receive a better price for their milk at the farm gate. This is crucial at a time when rock-bottom prices are driving many dairy farmers out of business. The development of Bowland Fresh has secured the future of many family farms in the area, as well as helped to protect the beautiful Bowland landscape for future generations to enjoy.
Encompassing an area of 312 square miles the Forest of Bowland is a recognised Area of Outstanding Natural Beauty which means that it is protected by the government for future generations.
Bowland takes its name from ‘Bous Land’ which means the ‘land of cattle’ – and for more than 1400 years the green, lush pastures have been home to the finest dairy herds.